The Manila City goverment showed how serious it is on making the city the premier tourist destination of the Philippines once again. Ƶ ITHM was among those invited to take part in the Department of Tourism Culture and Arts of Manila’s (DTCAM) Manila Tourism Planning and Management seminar held on November 24-25, 2020 at Cecilia Munoz Palma Hall, Unibersidad De Manila.

Ms. Carolina Roces represented Ƶ ITHM as part of the Academic Institution group.

The discussions presented by the guest speakers are; Current Tourism Situations: International and Local Travel Forecasts, Re-imagining Manila as a Tourist Destination, Manila’s Culture and Heritage Assets & Attractions, Marketing the City of Manila, Developing MICE Market and MICE Management in Manila, and Tourism Governance- The Role of Local Governments in Setting-up an Ideal Tourism Office.